Hi, I’m Hannah
I'm a UX designer and researcher with a knack for strategy and problem solving. I’m passionate about improving lives through human centered design that solves real problems and creates seamless user experiences.
CASE STUDIES:
UX DESIGNER AND RESEARCHER
LAUNCHING A LOYALTY PROGRAM TO INCREASE WALLET SHARE IN ORDER TO INVEST IN CX
I conducted the research, ideation and end- behind a loyalty program that revolutionized the way the company was able to invest in top spenders.
Case study coming soon
CASE STUDIES:
UX DESIGNER AND RESEARCHER
REDUCING FRUSTRATION & INCREASING CONVERSION WITH A SEAMLESS ORDERING EXPERIENCE
I analyzed user problems & business metrics to redesign a new and intuitive ordering flow that provided better discoverability and a seamless and relevant UX (as compared to a frustrating and unhelpful previous version).
View case study
UX DESIGNER AND RESEARCHER
CAPTURING LOST REVENUE WITH IMPACTFUL OUT OF STOCK SUBSTITUTION RECOMENDATIONS
Designing a feasible quick win solution (the perfect intersection of impact and effort) to capture lost revenue with an out of stock recommendations modal.
View case study
PRODUCT OWNER
SOLVING THE COVID-19 EDUCATION CRISIS
I redesigned a pod matching engine + marketplace, simplifying an overly complex MVP, bringing it from a development standstill to launch.
View case study
DESIGN EXPLORATION
DESIGNING A NEWS CONSUMPTION EXPERIENCE FOR MILLENNIALS
Tasked with finding a profitable business venture for the New York Times in response to a decline in advertising and subscription revenue, I created a news app combining voice UI, machine learning and social media.
DESIGN EXPLORATION
CREATING A SEAMLESS CAR BUYING EXPERIENCE
I worked on a small team to solve for lack of trust and inconvenience in the car buying experience.