UX DESIGNER + PRODUCT OWNER
ELIMINATING FRUSTRATION WITH A SIMPLE AND RELEVANT ORDERING EXPERIENCE FOR SMALL BIZ
I analyzed user problems and business metrics, and ultimately designed a more intuitive ordering flow that provided more exposure to new items and a seamless and relevant UX (as compared to a frustrating and unhelpful previous version).
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UX DESIGNER
CAPTURING LOST REVENUE WITH IMPACTFUL OUT OF STOCK SUBSTITUTION RECCOMENDATIONS
Designing a feasible quick win solution (the perfect intersection of impact and effort) to capture lost revenue with an out of stock recommendations modal.
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UX DESIGNER + PRODUCT OWNER
SOLVING THE COVID-19 EDUCATION CRISIS
I redesigned a pod matching engine + marketplace, simplifying an overly complex MVP, bringing it from a development standstill to launch.
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DESIGN EXPLORATION
DESIGNING A NEWS CONSUMPTION EXPERIENCE FOR MILLENNIALS
Tasked with finding a profitable business venture for the New York Times in response to a decline in advertising and subscription revenue, I created a news app combining voice UI, machine learning and social media.
DESIGN EXPLORATION
CREATING A SEAMLESS CAR BUYING EXPERIENCE
I worked on a small team to solve for lack of trust and inconvenience in the car buying experience.